PIA, Audi’s Personal Intelligent Assistant

PIA, Audi’s Personal Intelligent Assistant, is a completely new kind of operating concept. It adapts itself to the driver and handles a large number of routine tasks for him/her.

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Intelligent assistant – 
in the Audi Elaine concept vehicle, PIA makes suggestions for navigation destinations independently.

The best operating concept is the one that is ideally adapted to the driver, the one that relieves him/her of as many actions as possible and that autonomously carries out routine operational inputs. PIA, the personal intelligent assistant, follows precisely this principle. Using artificial intelligence methods, PIA combines data intelligently with one another – data from the car, data about the driver, traffic jam reports and traffic projections, as well as information from the internet. PIA also responds to voice inputs and uses tailored algorithms to communicate autonomously and adaptively with the user.

PIA gets to know the driver by observing their behavior patterns. This opens it up to use for a broad range of applications: navigation, selection of music, selection of the desired Audi connect service, climate control, suggestion of a parking space or maintaining the regular distance to vehicles ahead on the highway. PIA applies machine learning methods to gain insights and adapts the car’s functions to the behaviors and needs of the driver. It also makes active recommendations.

A server in the secure Audi cloud hosts and processes the PIA data. Customers can view and manage this data at any time via their myAudi account. They can delete or edit this data, for instance in the case of a move. What’s more, they can be automatically transferred to other cars. The car identifies the individual user, loads their user profile, and PIA then adapts the car and its interactive behavior accordingly.




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Attentive companion – 
PIA assists its user in every situation, be it in the car or on the smartphone.

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Forward looking – 
the Audi Elaine technology study from the Frankfurt Motor Show is equipped with the PIA operating system.